TECHNOLOGY
ZakGT Music
ENHYPEN's unprecedented five-category sweep at the 68th Grammy Awards — including Album of the Year and Song of the Year — represents the largest single-night haul by a non-English-language act in the Recording Academy's history. ZakGT Music examines how the Academy's 2023 expansion of international voting members shifted the demographic balance that made the result possible, and what the outcome means for how labels allocate marketing budgets across language markets going forward.
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